The goal of this project was to work with a client to explore and propose more sustainable improvements to their current processes, materials, and operations, while considering their needs, any limitations, and expectations from its customer base.
 Our group worked with outdoor footwear brand Danner to propose ways in which the company could improve its sustainability, specifically in the production of one of their most iconic boots. The client already had some sustainable initiatives in its operations and business model - most notably its recrafting services - but was seeking to uncover areas for continuous improvement, while also being mindful to stay true to the style, quality, and reliability for which they are known. They also wanted to be careful with their messaging of their environmental awareness, in order to avoid alienating certain customers who are loyal to the brand, but may lean more conservative.
Our group’s initial assessment involved working with the client to understand their current manufacturing processes, supply chain, and materials used, and determine where there are impacts and areas for improvement. Our Life Cycle Assessment revealed that production accounted for the biggest impact. After several rounds of ideation, competitive analysis, and refinement, our final recommendations centered around strategies for reducing/repurposing waste. Each aimed to expand existing processes with minimal disruption or financial investment, but potential for cost savings or profit.
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